Jordan Brand set to launch Too Easy musical

In a groundbreaking blend of sports and theater, Jordan Brand has unveiled Too Easy, a vibrant basketball-themed musical featuring top WNBA and NBA stars—just one week after the highly anticipated release of the Air Jordan 40 in ‘The Classic’ colorway. This two-and-a-half-minute spectacle, produced by creative agency Wieden+Kennedy, reinvents the basketball court as a Broadway […]